Best Amazon Prime Day deals 2026: what to buy during Prime Day

Amazon Prime Day 2026 is right around the corner, so it's time for us at MNHQ to get our hard hats on and start digging for the best deals available in this year's sale.

Running from 23rd to 26th June 2026 (it's early this year, we know), Prime Day gives Amazon Prime members exclusive access to thousands of deals across tech, home, beauty, fashion, toys and everyday essentials. Whether you're looking to upgrade your vacuum cleaner, invest in a new Kindle or stock up on household essentials, Prime Day is one of the biggest shopping events of the year.

Our shopping experts are tracking the sale and updating this guide with the very best Amazon Prime Day deals worth your money.

Jump to: Best tech deals | Best home and kitchen deals | Best beauty deals | Best Amazon device deals | What is Amazon Prime Day? | When is Prime Day 2026? | Do you need Prime to shop Prime Day deals? | Prime Day shopping tips | Prime Day FAQs

🔌Best Prime Day tech deals

Technology is consistently one of the most popular Prime Day categories, with discounts on headphones, tablets, laptops and smart home devices.

Look out for deals on:

• Apple AirPods

• Apple Watch

• Samsung Galaxy devices

• Sony headphones

• Bose headphones

• Garmin smartwatches

• Ring doorbells

• Blink security cameras

🏘️ Best Prime Day home and kitchen deals

Prime Day is one of the best times of year to buy larger household items. Expect discounts on:

• Air fryers

• Vacuum cleaners

• Coffee machines

• Robot vacuums

• Cookware

• Kitchen appliances

• Mattresses

• Mattress toppers

💄 Best Prime Day beauty deals

Beauty deals have become increasingly popular during Prime Day, particularly on beauty tech and premium skincare. Don't believe us? Take one glance at our Style Beauty board.

So, for Prime Day, look out for savings on:

• Shark FlexStyle

• Oral-B electric toothbrushes

• Philips Lumea IPL

• Premium skincare brands

• Hair tools

• Fragrances

📱 Best Amazon device deals

Amazon's own products are often where shoppers find the biggest savings.

Watch for deals on:

• Kindle

• Kindle Paperwhite

• Echo Dot

• Echo Show

• Fire TV Stick

• Ring Doorbell

• Blink Cameras

What is Amazon Prime Day?

Amazon Prime Day is Amazon's annual members-only shopping event.

During the sale, Prime members get access to exclusive discounts on thousands of products, including bestselling brands and Amazon's own devices. While Prime Day originally lasted just 24 hours, it has grown into one of the biggest online shopping events in the UK, with savings available across almost every category.

Historically, Prime Day has offered some of the year's lowest prices on Amazon devices, headphones, air fryers, vacuum cleaners, beauty tools, smart home gadgets and family essentials.

When is Prime Day 2026?

In previous years we've seen Prime Day land in early July but for 2026, it's arriving early. Amazon Prime Day 2026 will run from 23rd to 26th June 2026.

The four day event starts at midnight on the 23rd and will finish at 11.59pm on the 26th, giving shoppers more time than ever to take advantage of the biggest discounts.

Amazon is also expected to release additional Lightning Deals and limited-time offers throughout the event, so prices may change regularly.

Do you need Prime membership to shop Prime Day deals?

Yes. Most Prime Day deals are only available to Amazon Prime members. If you're not already a subscriber, Amazon usually offers a free trial period for eligible customers, allowing you to access Prime Day discounts without paying for a full membership.

Prime membership also includes benefits such as:

• Free next-day delivery

• Prime Video

• Prime Music

• Prime Reading

• Exclusive member-only offers

Here’s our guide on cancelling Amazon Prime in case you decide it's not for you.

How to find the best Prime Day Deals

Besides coming right here to Mumsnet? Prime Day can be overwhelming, there's no doubt about it - especially as there's thousands of products on sale at once.

So, to make sure you're getting a genuine bargain, there are a few steps you can take.

1. Make a wish list before Prime Day starts: know what you're planning to buy before browsing.

2. Compare prices elsewhere: many retailers run competing sales during Prime Day.

3. Check price history: not every Prime Day discount is the lowest price a product has ever been (we use tools like CamelCamelCamel and our own internal deals tracker to check this at HQ).

4. Watch Lightning Deals: some of the biggest discounts only last a few hours.

5. Focus on products you've already researched: a discount is only a good deal if it's something you actually need.

Prime Day has become one of the biggest retail events of the year for bargain hunters

Is Prime Day worth it?

Prime Day can offer excellent value, particularly on Amazon devices, technology, household appliances and beauty tools. However, it's worth comparing prices before purchasing to make sure you're getting a good discount.

Are Prime Day deals cheaper than Black Friday?

Some products - particularly Amazon devices - can be cheaper during Prime Day than Black Friday. Likely because they are Amazon products sold during an Amazon-specific retail event. However, both events do typically feature strong discounts across similar categories.

What are the best things to buy during Prime Day?

Historically, the strongest Prime Day deals tend to be:

• Amazon devices

• Headphones

• Smart home technology

• Air fryers

• Vacuum cleaners

• Beauty tech

• Household essentials

How often does Prime Day happen?

Prime Day is an annual event. Amazon has occasionally introduced additional promotional events throughout the year - like October's Prime Big Deal Days - but Prime Day remains its flagship summer sale.

What are the best Prime Day deals this year?

The best Prime Day deals typically include discounts on Kindle devices, Fire TV Sticks, Ninja air fryers and appliances, Shark vacuums, Apple AirPods, Samsung TVs and beauty tools like the Shark FlexStyle and Philips Lumea IPL.

Why should I shop the Amazon Prime Day sale with Mumsnet?

It can be quite the chore to search through a retailer as extensive as Amazon to find the best deals and hidden gems. So our team of experts will be working hard, thoroughly researching the best Prime Day deals, and only showcasing the top discounts on this page.

Using our deal-hunting expertise, trusty Mumsnetter recommendations, and exclusive access to early deal previews we're able to focus on genuine savings on quality items including air fryers, vacuum cleaners, baby monitors and cabin-approved strollers.

About the author

Rebecca Roberts (aka Beccy) is our resident lifestyle expert with a practical focus on sleep, wellness and everyday comfort. She’s equally at home tackling frank, NSFW‑adjacent topics as she is road‑testing kitchen appliances, mattresses and vacuums that work for real parents. As a mum of two, she writes with the time‑poor, sleep‑deprived in mind - honest product reviews, realistic routines and products that make parents’ lives easier.

When she’s not at her desk, she’s probably product‑testing with her two helpers, corralling a PTA or walking her two dogs up and down country lanes.

More in the Prime Day sale:

• Kettle deals

• Pillow deals

• Mattress deals

• Baby monitor deals

• Breast pump deals

• Changing bag deals

• Baby carrier deals

• Lightweight stroller deals

• Stair gate deals

• Baby bouncer deals

• Vacuum cleaner deals

• Steam iron deals

• Robot vacuum deals