What should I look for when buying a pillow?
Shopping for pillows sounds easy until you’re five aisles deep, wondering why there are so many types of fluff. Focus on the stuff that actually matters:
The Attwoods suggest: "When it comes to choosing the right pillow for you, we believe that there are four important elements to consider: the filling and materials used, level of support for your sleep position, size and any standards that you consider important. It's ultimately about choosing what you feel is best for you."
Nielsen recommends: "When shopping, look for adjustability (removable filling), hypoallergenic materials, and breathable covers. You spend nearly a third of your life sleeping, so don't skimp on quality. Test pillows in person where possible, or buy from retailers with strong return policies."
Be realistic about your needs - if you run hot, sleep on your side, or have allergies, shop with that in mind. Premium pillows (£50 +) usually last longer, but there are brilliant mid-range options (£25–35) that balance comfort and cost.
Are cooling pillows worth it?
Yes, if you overheat a cooling pillow is definitely worth considering: look for breathable fills (wool, cotton, latex) or ventilated foam and washable, moisture-wicking covers.
How often should I wash pillows?
Covers every one to two weeks; pillow every three to six months if it is washable. Although, it's recommended that you use protectors to extend your pillow's life.
How long does a pillow last?
Most pillows give up the ghost after one to two years, though better-quality ones can last longer.
Dr Abbasi says: "Most pillows remain supportive for 12 to 24 months. Replace it sooner if you see permanent indentations deeper than 2 cm or if the folded foam does not unfold within five seconds. Down or polyester clumps fastest, while dense viscoelastic foam may last up to 36 months if it is aired weekly and kept dry."
Material makes a huge difference:
Cheap polyester flattens within months.
Memory foam lasts two to three years.
Down can survive five or more years if fluffed and cared for properly.
Justin Nielsen confirms: "Pillows generally last one to two years, depending on the material. If yours is lumpy or doesn't bounce back, it's time for a replacement."
Not sure? Try the fold test - fold it in half and see if it springs back. If it stays folded, bin it. And if you’re waking up with random neck aches or noticing mystery stains or smells - it’s officially pillow retirement time.
Are pillows recyclable?
Options vary by council. Most textile banks don’t accept used pillows for reuse, but some will take them for fibre recycling. A few animal shelters accept clean, odour-free pillows for bedding - check first. Otherwise, look for home textiles recycling at your local tip. If the fill is removable, you can repurpose clean fibres as packing, pet beds or craft stuffing.
About the experts
About the authors
Caroline Preece is a seasoned journalist with years of experience testing and reviewing products that actually work for busy homes. As a lifelong side sleeper who's battled her fair share of neck pain, she's particularly passionate about helping others find the perfect pillow without wasting money on marketing gimmicks.
Caroline takes a no-nonsense approach to cutting through manufacturer claims, focusing instead on what really matters. She has personally tested numerous sleep products over the years and isn't afraid to call out those that don't deliver value for money.
Having written for publications including Ideal Home, Homes & Gardens, and The Independent, Caroline brings both rigorous testing methods and a real-world perspective to every recommendation. When she's not reviewing products, you'll find her researching the science of sleep and seeking the professional opinions of physiotherapists on proper spinal alignment.
Rebecca Roberts is a Senior Content Editor at Mumsnet. As a mum of two (plus two dogs), she spends her days testing products that promise to make family life easier - from bedding to beauty tech. When she’s not writing, you’ll find her at a PTA meeting, in a coffee shop or walking the dogs around the Yorkshire countryside.
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