YouTube is an enormous platform now, with content in every single genre imaginable. Some of it is awful but other stuff is great.
I like the idea that perhaps it offers a way into comedy or documentary making or whatever other kind of media you are interested in without having to have family connections or otherwise going through a middleman.
I think quite a few Mumsnetters watch, "Tasting History" with Max Miller. Very entertaining, well produced and researched, Max is fun to watch and he's made himself a good career through hard work.
Would he have got a cooking show on network television back in 2020 when he started making videos? Absolutely not. He was awful. Too shy. Too awkward, terrible camera work.
The subject matter wouldn't have interested mainstream TV. "I want to make a half hour show making inedible food with ingredients you can't get that people in 17th century Belgium ate during a famine that gave them all rickets."
Nope.
But he got better. There's lots of Max's.
Whether they cook, garden, look into history, travel, do politics or comedy.
There was a post on Mumsnet the other week about somebody going to see Laura Ramoso doing a stand up gig in London.
She's a Canadian woman who started by doing short skits on Tiktok, Instagram and YouTube about her German/Italian family. Who live in Canada.
German Italian Canadian Parents jokes.
Now that's niche humour. Or so you'd think. She's selling out big venues all over Europe and the USA now. She's funny. People like her. It's gentle but intelligent entertainment.
But she never would have made it onto SNL.