Nivea's "Dare To Dip" - more "Dare To Strip (and then be ogled...)"?

(127 Posts)
ZebraOwl Sun 12-May-13 01:02:57

Was in Covent Garden yesterday & was a bit confused by the presence of a giant fishtank. Full of women. Whose heads you couldn't see, just their bodies. It drew a massive crowd. Mostly of men. Most of whom were taking photos &/or filming & a large number of whom were passing comment on the bodies of the women involved.

The Nivea Dare To Dip experience was (as far as I can make out) for women only. Already sexist there. You couldn't see the women's faces (apart from when when they hung over the top on command for publicity shots) so they were depersonalised in a way that makes perving over them seem more acceptable to a lot of people. After they came out of the pool they were sent (wrapped in not-overly-generous towels) to sit in a little seating area that was at ground level, just separated from the gawping masses by a little picket fence.

It really really did NOT feel this was about empowering women. At all. It will have generated lots of attention for the brand, as was their intent, but the women involved were being seriously leched over. When I walked past it on my own on my way to meet my friend a group of men were discussing who in the crowd they'd like to see in the pool (mixed views on me as they could see my "nice long legs" as I went past but they couldn't tell what my bust looked like because I was wearing a raincoat over a fleece) & another bloke was on the phone telling his mate to get over there to join the perving fun.

The whole atmosphere of the thing made me feel really pretty sick. The friend I was with when we went back past it on our way to the Opera House felt the same way. Both of us tweeted Nivea UK with our views but neither of us have had any reply despite the account being busy spewing out stuff related to the event.

Was I just being crazy-oversensitive, or do you think I was right to tell Nivea I'll not be buying their products again because they promote the objectification of women?

YoniTime Mon 13-May-13 14:37:13

Yes Greythorne, and to be an unpaid model for a company - how is that empowering?

And tiring isn't, how companies are trying to sell to men using women's bodies, and to women using women's bodies. WTAF?

This is the only female cosmetics(deodorant) advert that I've ever liked:
https://www.youtube.com/watch?v=r0Jv1g3q8sI
Compare to the Nivea and Dove stuff.
This one is not trying to "empower" women, (but still want to make money on their "empowering" message?) it states that women already are strong and strong women sweat a lot grin so we need a strong deodorant.

Greythorne Mon 13-May-13 09:03:20

How was it empowering?
Nobody has explained that yet?

Why is it empowering to be seen in a swduit in a city square?
How is it empowering for spectators to take photos of you in a fish tank?
Why do women want to do this!
Why do men not want to do this?

TunipTheVegedude Mon 13-May-13 08:59:58

You're a feminist but you're the sort of feminist whose most constructive response to feminist analysis she doesn't agree with is 'lighten up'. Okay....

shubedoo Mon 13-May-13 07:20:50

I was there too and thought it was brilliant. I'm a feminist and it didn't look like women were being objectified from where i was standing. Looked like they were doing a dare with their mates and having fun in the process.
Lighten up. It was more empowering than women crying at badly drawn pictures of themselves courtesy of dove.

FloraFox Sun 12-May-13 21:54:28

I showed my DH the Nivea FB page and he said he thought that would be something marketing towards a bunch of guys rather than women. I'd boycott Nivea over this but since I haven't washed my face for five years, I don't think it will have much impact. This empowerment crap from Nivea and Dove is such a con, along with all their snakeoil products.

AnyFucker Sun 12-May-13 21:52:10

indeed

smile

ZebraOwl Sun 12-May-13 21:51:21

Not replied to concerns raised via Twitter either. Funny that...

BlackMaryJanes Sun 12-May-13 21:49:51

Assholes. Join me Anyfucker

AnyFucker Sun 12-May-13 21:48:27

what a surprise

BlackMaryJanes Sun 12-May-13 21:41:09

I've posted "Dare to dip is sexist" with a link to this thread on the Nivea facebook wall and they've deleted it THREE TIMES.

AnyFucker Sun 12-May-13 21:13:39

it doesn't tend to swell my xmas card list, greythorne...I have lost at least two this week smile

Greythorne Sun 12-May-13 21:10:11

I do admire your style, AnyFucker

smile

UptoapointLordCopper Sun 12-May-13 21:07:45

Somebody wise once posted on this board that feminism defends the right of everybody to make his/her own choice, but not everyone's choice is a feminist choice, or something like that. And I agree. We make choices and decide to do things for very complex reasons, and mostly we cannot really judge people's choices because we can't read their minds. But our actions and choices do affect those around us, sometimes significantly, but probably more frequently cumulatively. That's why some of us get upset with this marketing ploy, but I hope none of us is condemning those who took part.

Or something like that. Have had two wine...

AnyFucker Sun 12-May-13 20:59:09

tbh, I have give up apologising to individuals that they think I am having a particular go at them

because it's all about them and fuck what messages it sends

so I tend to go with fuck you because it appears that is the only message they understand

Greythorne Sun 12-May-13 20:44:22

Shea

I don't think anyone means to have a go at you.

You participated, you felt good about it, you are defending yourself? fine.

But can I ask when you received the invitation to participate, in what way did you think this would be better than going to a beach on the South coast and stripping off? Or going to a pool and going for a swim?

Did you feel the beauty company would confer some kind of endorsement? Or that having people in Covent Garden watch would do the same?

Why does doing this in such a public way, which offers up the chance for members of the public to view, ogle, film it on their phones elevate it to something more meaningful?

Whilst you might not buy into the argument that this was misogynistic, you appear to be buying in, hook line and sinker, to the it's not real unless it's on telly narrative as well as the idea that this commercial company has some kind of power that you don't have. Did you not stop to wonder what they get out of it and whether you want to be a party to their goals?

NiceTabard Sun 12-May-13 20:11:09

I love that clip kim.

Damn right.

kim147 Sun 12-May-13 20:04:58

You'd never see men with body issues do such a thing - or being asked to. Because the advertising and beauty industry don't market to men to make them feel insecure.

Unlike the advertising industry. Just like this advert.

www.youtube.com/watch?v=85HT4Om6JT4

MiniTheMinx Sun 12-May-13 19:58:21

Liberalism gone mad.

AnyFucker Sun 12-May-13 19:40:00

I think this thread is an example of that new religion "individualism" in action...where no person's actions have any influence on wider society at all

It's a strange utopian vision of "fuck the rest of you, as long as I am ok"

NiceTabard Sun 12-May-13 18:26:27

This is all a bit hypothetical obviously! I was just a bit shocked at what I saw as a callous response to what I thought was a fairly concerning example of something someone might do.

NiceTabard Sun 12-May-13 18:24:30

Do you not see any thing as "society", then, is it all individual?

I see connections with things in society and know that groups of people come together through various means to help with stuff. Even if I don't directly participate in eg a charity I can be aware of them and believe that they are doing a good thing.

The whole point is that everyone in society is connected and public acts and statements impact on other people. If a person only sees everyone as disconnected individuals just doing their own thing then I guess that may be where the difference lies.

Personally I do care about people who are engaging in extreme public sexual practices because although some will be perfectly happy a number will be doing so for non positive reasons and I think that someone needs to care to try and help them if that is what they need. That someone doesn't have to be me directly in order for me to care. Does that make any sense.

CoalDustWoman Sun 12-May-13 18:19:26

This is going to be one of those threads that people use to say how horrible this section is, isn't it?

TondelayoSchwarzkopf Sun 12-May-13 18:14:38

Message withdrawn at poster's request.

TheCrackFox Sun 12-May-13 18:14:03

If you don't care what other people think or do why are you trying to convince us all about your "empowerment" by Nivea?

CoalDustWoman Sun 12-May-13 18:12:16

Sorry, that sounded shit. I meant, i am not criticising you for doing it (and i haven't). I think it's a crap state of affairs that this event was necessary for you to feel better about yourself.

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