I just saw on TV. It's all about how Nivea deodorant helps a woman to avoid sweating under stress - that is, the stress of watching a her boyfriend competing in a quiz show.
Surely the message of the advert would be stronger if she was competing in the quiz show herself? Why isn't she the contestant? Can you imagine them showing an ad for men's deodorant revolving around a man watching his girlfriend competing/performing in a similar way?
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Feminism: Sex & gender discussions
Sexist Nivea deodorant ad
14 replies
Melpomene · 14/02/2013 21:09
OP posts:
kim147 ·
14/02/2013 21:19
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