The bits between * are what I emailed them.
Slightly at the mothers being frustrated not able to express... when are they meant to be expressing???
Thank you for your email and please accept my sincere apologies that I have not yet responded to your email. We have been discussing reviewing the DOH and WHO guidelines and I therefore wanted to wait to inform you of our stance on the 6 month guideline.
In answer to your questions please see below:
"Comments/Suggestions : Your labelling of stage one baby food is misleading. It is not "ideal" from 4 months. Breastmilk is ideal from 4 months... your food is "suitable" from 4 months. Stating that it is suitable from 4 months and adding the current recommended guidelines not to wean until 6 months would be much more accurate and beneficial to new mums."
Firstly, to cover your first point, we no longer say 'ideal from 4 months' on any of our packaging so believe you may have been referring to some old packaging which is no longer on sale. Thank you for raising this with us, we have checked the situation and our fruit pots/purees packaging has now changed to 'Stage 1, from 4-6 months'.
On your next point, we are in the process of reviewing our statement on 6 months and exclusive breastfeeding and we are working to change the way we say this on all of our marketing literature and website and then our packaging. Our packaging for weaning babies currently says: Stage One, from 4-6 months. After reviewing other similar foods in the market for stage one babies we have found that the recommended age range of 4 to 6 months for stage one babies is standard. However, we are always reviewing this and will keep you updated should there be any further developments.
Regarding the Department of Health statement on our packaging we do have the following sentence on all of our Stage One packaging for babies. The sentence now reads: "Babies should not be introduced to solid foods until 4-6 months of age. The Department of Health recommends exclusive breast feeding for the first 6 months. Your health visitor can advise of the best time to start weaning". We are now reviewing this statement again to hopefully include "The DOH and WHO recommend exclusive breast feeding from 6 months".
As an ethical company, we do support the DOH and WHO guidelines however, we also understand that some mothers find it difficult to express and therefore feel very frustrated about the guidelines and of course, some babies develop quicker than others so we say "Stage One - from 4 to 6 months" but we do support the guidelines of breastfeeding until 6 months unless of course you cant or your Health Visitor or GP advise otherwise.
"Packaging - Although I am sure the banana porridge etc is in yoghurt pots for a cost issue, and they have no labels for the same reason - it would help to label them with the food title on the lids rather than just the ingredients... when you are exhausted after sleepless nights and on the last pot (so the printed cardboard bit of the 4 pack is gone), it is a nightmare trying to read the small print to work out if you are about to give your baby banana porridge or blueberry pudding for breakfast!! "
On this, the name of the food is now printed directly on the lids along with the best before end date and batch reference so I think we have solved this problem for you since you emailed us in October 2006.
I do hope this helps to answer your questions. Once again, please accept my sincere apologies for not responding to you sooner. As a gesture of our goodwill I would like to offer you a selection of foods and some money off vouchers for your child. If you would like to take me up on this offer, please forward your address to me and your child's date of birth/age and I will do that as soon as I receive a reply back from you.
Kindest Regards
Marie Van Hagen
Consumer Services Manager
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Weaning
Reply from Organix - "Ideal from 4 months"
11 replies
Flamesparrow · 29/01/2007 10:37
OP posts:
themildmanneredjanitor ·
30/01/2007 17:59
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