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Ford 'Future of Safety Tour' recruitment thread

(52 Posts)
AnnMumsnet (MNHQ) Tue 26-Jul-11 13:14:35

As part of the work we are doing with Ford, they are very keen to invite Mumsnetters and their friends to attend one of their "Future of Safety Tour" sessions this summer arranged exclusively for journalists and Mumsnetters. You'll be able to learn all about car safety from Ford as well as try some of the safety features first-hand grin

The session will last just over 2 hours - between 11.20am - 1.40pm and will run at the following dates/locations:

19th August in Manchester - Lancashire County Cricket Club - NOW CLOSED
23rd August in Glasgow - Hampden Park - NOW CLOSED
26th August in Cardiff - Cardiff Athletic Stadium - NOW CLOSED
31st August in London - Battersea Power Station - FOR THE RESERVE LIST AS WE NOW HAVE ENOUGH FOLKS

Mumsnetters will be able to attend with a friend or relation - everyone who is invited will receive up to 2 tickets. With regret Ford say no babies or children (for safety reasons). We have 10 pairs of tickets for each location except London where we have 5 pairs.

Obviously for most this will be in the school holidays (except Scotland) so we appreciate this is a tricky one - maybe you are working a half day and still have childcare or maybe you could ask a friend to look after the children for a couple of hours?

Attendance is by invitation only - if you'd like to attend please sign up here and we'll be in touch with full details if you're selected.

Here are some more details of what looks like a very exciting day:
Ford says "Safety is a key area of focus for Ford. The company has an established history of safety development within its entire line-up - past and present, and wants to demonstrate its current safety capabilities and its ongoing development in the future of safety.

To share news of our newest safety innovations, summer 2011 sees Ford take to the roads of Europe with its "Future of Safety Tour". The Tour, starting on 13th June, will take in 31 cities in 11 countries around Europe with exclusive invitations for journalists, and in the UK only, Mumsnetters."

The set-up will consist of up to three parts:
The Exhibition Hub - a purpose built interactive hub featuring videos, displays and aspects that tell the Ford safety story, outlining the development of certain features, the benefits to drivers and the opportunity to speak with Ford experts
The Test Centre - this is an area that will be set up to give the opportunity to try some of the safety features first-hand. Participants will be driven around the course by a professional driver before getting behind the wheel themselves. Features available for hands-on testing will include: Active City Stop, Traffic Sign Recognition and Active Park Assist.
The Road Course - a road course that will give you the chance to experience other safety features such as Lane Keeping Assist, Lane Departure Warning and Blind Spot Information System.

Plan for the session
11.20am: Arrival and registration (20 minutes)
11.40am: Welcome from Ford PR spokesperson to include comprehensive introduction of safety spokesperson to enable people to chat with them during the session prior to the formal presentation at the end of the session (20 minutes)
12noon: Demonstrations (3 x 20 minutes)

Group 1: The Exhibition Hub - presentation on inflatable seatbelts from safety spokesperson; opportunity to explore the interactive hub and learn about Ford's safety technologies
Group 2: The Test Centre - one-on-one demonstrations with professional driver before hands-on driving experience
Group 3: The Road - one-on-one driving experience to showcase technologies such as Lane Keeping Assist and Driver Alert

1pm: Future thinking - presentation on the future of safety, Q&A and interviews (40 minutes)

1:40pm: End of experience

There will be a free hospitality van on site to provide food throughout the event grin

During the day, Mumsnetters will be filmed by Ford and the video will be used on the Ford Hub, on Mumsnet (coming soon). We'd also very much like you to add feedback and tips learnt from the day to a thread on Mumsnet - everyone who does so will receive a £20 Amazon voucher

If you'd like to attend please sign up here and we'll be in touch if you are selected with full details.

Thanks and good luck
MNHQ

Annieuk75 Thu 01-Sep-11 21:46:12

Hi Solo, that sounded a bit worrying, goes to show that you do still need to stay alert...but apart from that I was sold! X

Solo Thu 01-Sep-11 21:59:26

I know! I just wish I could afford to buy one grin

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