I have just been asked to review some advertising concepts for a client and one has left me very confused. I have changed some of the wording so my client's identity is not obvious but please can I have your thoughts on what this sentence means:
"A cat needs a mouse, not a computer"
Does this mean:
a) A cat does not need a computer; he or she needs a mouse.
b) A computer does not need a mouse; a cat does.
I think it means a). But the ad agency think it means b). I am slightly thrown because a professional copywriter wrote this so I think he should know about these things.
Argh!
All thoughts gratefully received
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Am I going mad or is this unclear...?
27 replies
Ginshizz · 18/02/2013 08:35
OP posts:
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