Are they serious?

[rufussmum]

I hope the monkeys at Debenham's are trying to be ironic - or something. If not, I want to weep. Display of anorak- type coats with the banner 'Trend Watch. Parkers.'

[SHRIIIEEEKPoolingBearBlood]

Oh dear. For the entire thing.

[Brycie]

Isn't it Debenhams?

It is pedants' corner

[rufussmum]

Did wonder Brycie, but if there is no apostrophe that must be a branding style choice. Wasn't the store started by a Mr Debenham?

[nickelrocketgoBooooooom]

it was Debenham's originally.

lots of shops lost their apostrophes when they a) became well-known (ie a brand rather than a shop) and b) when the internet stole them all.