We have been asked by Young's to recruit 25 Mumsnetters and their families to take part in the "Young's Twice a Week Challenge". The aim of the challenge is to get families eating at least two fish meals a week.
Young's say: "The UK Government's general advice is to eat two portions of fish a week, one of which should be oily, and we'd like to show folks how easy it is to meet this target. Fresh fish is great, but frozen fish counts too. All the fish in Jamie's range for Young's is frozen within a matter of hours of being caught, locking in the fantastic flavour and nutrients. All the recipes use chunks of fish and not minced fish, so you can be confident knowing you've got a quick and healthy meal on standby whenever you need it"
We are looking for a variety of MNers for this challenge. It may be the adults in your home eat fish regularly but you struggle to get more than a fish finger in your DC, or that your child happily eats a fish pie and you'd rather eat something else, or that you only eat fresh fish and never go down the frozen fish aisle. We are specifically looking for UK based MNers with at least one child aged 1 plus. If you or anyone in your family have any allergies please check the Young's pages before applying.
Specifically we are looking for folks who.....
~ Only eat fresh fish, never frozen, those who eat fish occasionally but don't meet the twice a week target, and those who rarely or never cook and eat fish.
Young's would very much like you to try the brand new Jamie Oliver by Young's range of responsibly sourced frozen fish meals including "delicious fishcakes, fish pies and fishfingers as well as Jamie's Kids meals, created especially with little people in mind".
Young's say "There are loads of options in the wider Young's range for you to try so you needn't get bored of eating the same fish meals all the time. Young's products include Favourites Family Favourites such as Young's 'Chip Shop 4 Large Battered Cod Fillets' and '4 Large Breaded Haddock Fillets in Kingsmill Breadcrumbs', perfect for a tasty mid-week family supper. If you like your seafood then you can try the prawns with your favourite recipe or treat yourself to the scampi."
If you are selected to take part in the testing you will be supplied with a £40 Young's voucher in order to purchase Young's fish at any of these participating stores: Asda, Co-op, Morrison's, Sainsbury's, Tesco and Waitrose. Please note the full range is sold in larger stores so please only apply if you can get to a larger branch of one of the supermarkets listed here.
In return, you'll be expected to add your feedback (across the 2 week challenge) on a thread on Mumsnet. Please note if you have more than 2 children you may well be sent a slightly higher value voucher to cater for the whole family.
For more information on the sustainability policy at Young's please see here.
Additionally, we need three of the families to make video reviews of their fish eating experiences over the two weeks (you get to keep the camera!). Please note, these videos will be used on the Young's pages on Mumsnet (coming soon) and possibly elsewhere (they will be hosted on YouTube). If you are willing to undertake the video element please indicate this on the form link below. You will be supplied with a FlipCam (which you will be able to keep after the filming element is over (worth over £150)). You will be briefed on filming requirements but it shouldn't be too onerous.
All testers who add their feedback will be entered into a prize draw to win Jamie Oliver goodies worth £100 - the winner can choose between JO kitchenware to the value of £100 or a £100 voucher for one of Jamie's Italian restaurants (locations nationwide)
If you are selected to take part the challenge will start on 20th February and last for 2 weeks, please only apply if you are around during this time.
If you'd like to take part, please add your details here.
Thanks, MNHQ
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NOW CLOSED: Want to get your family eating more fish? Or any fish? Testers needed for Young’s frozen fish range – you could win Jamie Oliver goodies
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AnnMumsnet · 10/02/2012 11:47
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