Just seen this -
Walmart to Launch Tween Targeted Beauty Line
from Beauty Packaging Breaking News by Steve Katz
Walmart is planning to launch a new beauty brand that is directly targeted to tweens, a demographic with an estimated 2 billion dollars buying power. Walmart's new brand called GeoGirl will debut in February and will be replacing the Mary-Kate and Ashley cosmetics range.
The skin care and makeup products from the brand are designed to be eco friendly as the brand aims encouraging a responsible attitude towards environmental problems.
?GeoGirl is about teaching this generation about beauty care in a responsible way. This [line] is a great learning experience for us to determine how to communicate with this generation," says Carmen Bauza, Wamart Stores Inc.?s vice president and divisional merchandise manager of beauty and personal care.
For more....
www.beautypackaging.com/news/2011/01/14/walmart_to_launch_tween_targeted_beauty_line?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BeautyPackagingBreakingNews+%28Beauty+Packaging+Breaking+News%29&utm_content=Google+Reader
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Walmart tweens cosmetics coming here soo
8 replies
MilitantMammy · 24/01/2011 15:16
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