Facebook advertising - is it worth doing?

(3 Posts)
Hogwash Sat 21-Sep-13 12:41:19

I've found through advertising on Facebook that I'm not attracting my target audience at all. Ran something yesterday and have been 'liked' by a bunch of weirdos (some of them have very strange posts on their walls) who aren't remotely pertinent.

Why would someone like something that isn't going to be relevant to them (I can tell by looking at their pages)?

Talkinpeace Sat 21-Sep-13 17:48:57

It very much depends on your product.

I have just been revamping DHs web advertising and we can see no use for Facebook ads
he has a page that he gets people to like and comment on
he has adwords
but because his deal is professional services all over the country, FB adverts are not useful

on the other hand friends who are doing stuff like running a florist shop will benefit from popping up on the feed of everybody who checks in at that town ....

then again I should talk - I have such comprehensive adblockers set up I do not even see my own ads!

Hogwash Sat 21-Sep-13 19:45:59

Thanks Talkinpeace. I think I will stop wasting my money!

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