Any Marketing Managers willing to help?

[Snoutthematter]

Bit of background....

I've been with the company for two years working at a Marketing Exec level. From a dept of two (plus my director) we're now taking on two new people and I have been moved over to an area where I focus on one specific product/market.

Boss has given me the usual spiel of "this is your chance to prove yourself, to make the job your own" etc.....as she's aware of how much I want to be promoted. However, she's someone who believes you should already be working at that level (Marketing Manager) before you can be promoted to it.

So my questions are:

What kind of things should I be doing to be 'proactive'?

As my boss is child free, should the fact that I have a 1 year old DD affect my chances? (not being able to stay late, do extra hours etc...)

Any help from someone already in this role would be really appreciated

[MrsMargoLeadbetter]

This is an obvious point....but if there is a marketing manager role at your org, can you ask for the job spec?

Have you asked your manager "what do I need to do in order to get promoted?". As I am guessing it is her version of 'proactive' that matters IYSWIM. I have done this previously and it helped me understand what I needed to do.

Failing that download similar relevant specs from your industry from job sites.

I guess in broad terms a marketing manager could have responsibility of all aspects of projects. So if you are focusing on one area you need to be seen: producing a strategic plan, developing a tactical marketing plan, carrying out the activity, measuring the impact/success.

It is difficult to say more without knowing the specifics.

Can you find a mentor internally to give you time to think through all these issues?

[DevaDiva]

I'm a Senior Marketing Manager but with little detail it's difficult to advise, what channels do you utilise? Is there the opportunity for you to put together a proposal to develop a particular channel to make use of it more effectively eg social networking? Do you have a strong brand, effective sales tools, great internal comms, good position in your market? Sorry the list is endless but if you take a step back and look at your product you may spot a gap in your strategy and you could then work on a proposal of how you would capitalise on it, don't forget to specify roi/ business benefits/ how you can measure effectiveness or whatever is the kpi in your department. Depending on the company you work for this may back a formal presentation, email to your manager or aob at the next team meeting. Good luck!