Is Iceland cheaper than supermarkets?

[Helenagrace]

Was driving around our new town (well it will be in 24 days) yesterday and spotted an Iceland. I never shop in Iceland. Is it cheap? Is there anything worth popping in for?

[MrsDmitriTippensKrushnic]

Depends what you're buying really. Milk (4 pint semi) is cheaper, as is their blocks of cheddar. Fresh fruit and veg are crap imo. They have a far better range of frozen veg etc than small/medium supermarkets, but not the really big ones. Prices are more competitive too.

I tend to go there to buy bread (£1.70 for two Kingsmill usually), milk and eggs and pick up frozen BBQ chicken wings for the DC (blerugh) I should buy my frozen veg there, but I'm lazy and just get it all in my Tesco delivery .

[picnicbasketcase]

I do most of my shopping in Sainsburys but go to Iceland to look at the offers and buy frozen veg. It's worth checking out, much cheaper for buying stuff like chicken breasts than anywhere else

[sparkle12mar08]

They also have free range eggs at 6 for £1, McDougalls flour 1.5kg for £1 and sometimes have offers on butter too. I'm a home baker, can you tell? Other things that crop up occasionally are good offers on stuff like tea bags, and this week there was a half price offer on Old El Paso fajita kits. Thing is, if you can pop in twice a week for a scout round you'll catch the offers that interest you, but that assumes you've got the time.

[MackerelOfFact]

It's good for an occasional stock-up, but not really worth regular trips IMO. I get frozen veg from there, frozen fish, some frozen meat - and milk, eggs and bread are cheap. Fruit and veg are hit and miss. Steer clear of anything ready prepared as it all looks a bit grim, although actually they do pizzas for £1 which are fine for the price.

[MackerelOfFact]

The thing about Iceland is that everything is a round price - £1, £1.50 etc (never £1.33 or whatever) - sometimes this works in your favour, other times it doesn't.

[BunnyLeBOOwski]

I don't think anyone could do a full shop in Iceland.

Unless they actually want to live on nutrition-free, beige, processed crap.

Their fresh food is minimal. And shit quality.

[Wheresmycaffeinedrip]

And don't buy the own brand peas they r vile!!! Never before have I bought peas with such a thick husk. Wouldn't even blend properly for soup. Yuck

[umiaisha]

I buy Innocent Juice in there. Its about £2.50 a bottle in Waitrose and normally 2 for £3 in Iceland, but its on offer at the moment at a bargain £1 a bottle!

[moomoo1967]

As with every supermarket it has its good and bad points, I love their Tropical Fruit juice which is £1.50 per carton(sorry can't remember what size but it is big), their milk, their cooked meats, their sliced bread is excellent value, as is their Robinsons Squash.
I am not so keen on some of their ready meals but the cook from frozen gammon joint is lovely.

[teacher123]

They have good offers on each week, so I tend to pop in once a week and stock up on store cupboard type things, eg tea bags, baked beans, bin bags etc. have never bought any of their fresh/frozen stuff so can't comment on that I'm afraid!

[MammaTJ]

On very skint weeks, approaching pay day, I do my main shop there. I go round couting the meals as I put them in the trolley and adding up. Not great nutritionally but some of it is ok and I get staff discount at the greengrocers (DD1 works there), so that helps. I get a sack of spuds every couple of months.

I spend a tad over £25 to get home delivery, so save on taxi fair, just get the bus home.

I buy mince, sausages, chicken pieces, bread, milk, cheese. White fish pieces are nice and £2 for 5-enough for my family. SFC in a big box is more than enough for a Friday night treat.

Faggots are almost so cheap they pay me to eat them.

Family size pies are yum.

I do realise it's not ideal nutrition wise, but better than starving.

Me and DP love the chinese and indian meal mix ups that we buy there.

[CrispyHedgeHogmanay]

I shop there a fair bit cos its very close to my house.

I buy very little processed stuff, just meat fish veg cheese etc (got a stomach problem and can't eat processed food) and while its not waitrose quality, its fine. I live alone and probably feed myself for about £25 a week