Advertising help for gardening business?

(6 Posts)
daisydee43 Thu 19-Sep-13 14:18:52

Hi everyone,

I would like to do a bit of a survey to get some opinions -

1. What businesses use external garden services?
2. Where would you go to find a gardener?
3. What would you look for in a garden company?

Many thanks big help smile

Ruby6918 Thu 19-Sep-13 20:18:50

for businesses id say,hotels,bed and breakfast,resraurants with grounds and patio areas,offices,doctors or dentist surgeries if rural, to find a gardener i would probably look in my local paper first,and research reputations on the internet,id look for good review from customers,good prices and planning,a company who seem efficient and confident and no hard selling, listening to me

twentyten Thu 19-Sep-13 20:21:51

Rated people website. Cards in local post office etc. especially where elderly affluent folk live.

OriginalMothership Mon 07-Oct-13 14:19:44

I'd search on google for a local gardener and check out their website. I'd look for work they'd done, reviews and someone who is open with costs (I don't want to have to phone 10 local gardeners to find out they're all £x per hour etc)
Any hard selling and I'd run a mile

LocalEditorSouthwark Mon 07-Oct-13 14:37:12

how about putting your business up on your local Mumsnet site? e.g

here

You're probably not in Southwark so just put your postcode in the "find your local site" section and hey presto! listings are free ...

wink1970 Mon 07-Oct-13 17:45:58

Hello OP, do you want to specialise in b2b gardening? i.e. offering services to businesses? or do you want to do household gardening?

I ask as they will look for different things.

A business will look for reliability, liability insurance, H&S certificates and a quick and discreet service. You should be able to maintain their green areas, clear up after yourself, and do all of these when workers (or guests) are not around. Ideally, also look after indoor planters.

For b2b, focus your advertising on those with stand-alone gardens (hotels, wedding venues, small business estates.

Consumers will mostly be driven by price & the fact that you are local (according to Google, over 70% of searches are for a service within 5 miles of the home). Run small online directory ads if you can, newspapers can also be good, and even better are those local magazine-cum-directories that tend to be town-specific publications.

Voucher sites are also good for consumer marketing; perhaps a free lawn feed with every cut, or 'recommend a friend and get a free lawn cut' types. Also good is leaflet dropping.

Avoid SEO or PPC for a while, you don't need it and it eats budget like nothing else. You do need a small website nowadays, a 1 pager is fine, with pictures of your work.

hope that helps,

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