it's been said but just to add it's a load of old bull. better off with dried apricots as a snack or green veg and if you give very dilute orange juice or something with vit c it helps the iron in the veg or apricots or whatever to be absorbed.

those ads make me beyond angry and wish your msg could be used in a court case. WHO bans any advertising that undermines breastfeeding and that's exactly what this ad has done with you and countless others.

grrrrr xx

dd really likes brocilli fortunately!

I thought that ad was a pile of cack but I bet lots of people are panicking that their little ones aren't getting enough iron.

Obv wouldn't drink 3litres of iron . You know what I mean.

I was exactly the same posh. It's such a misleading advert.

So your toddler would have to drink 3 litres or something of iron to get the same as one cup of follow on. What does that actually tell us? That cows milk is not a good source of iron. That's all.

No - follow on milk was invented so formula companies could circumvent advertising restrictions.

So long as your toddler has an OK diet then they don't need anything else. However, if you are concerned that they are not have a chat with your GP/HV first.

Because the fact that milk is so 'low' in iron as the ad demonstrates, just goes to show that we generally don't drink milk for its iron at all. Iron comes from other stuff anyway.

Unless you fill them up with formula so they don't eat the other stuff, I suppose.

Oh, and the iron in your breastmilk is bioavailable but the inflated iron levels in follow-on are generally not very well absorbed.

This is one example of how any and all formula advertising undermines breastfeeding, and should be banned outright!

No, there's no need for follow-on milk at all. It was created to get around the loopholes on the ban on infant formula advertising.

A balanced diet containing meat, fresh fruit and veg will provide all the iron required!

You've been brainwashed, sorry . Follow on milk is nothing but a marketing ploy to get around the ban on advertising infant formulas.

You've been brainwashed . If she eats a varied diet, she'll be getting the iron from protein, green vegetables etc. I haven't given any of my 3 follow-on milk. I do give vitamins in the winter, but I think that's where I've been brainwashed