Mumsnet Discussions - to think that the new Scottish adverts about the first 3 years of your childs life are the most important so talk to them are a waste of money?

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to think that the new Scottish adverts about the first 3 years of your childs life are the most important so talk to them are a waste of money?

(76 Posts)

By Fri 06-Nov-09 21:17:45 Add message | Report | Contact poster

Apologies to non Scottish people but I think these adverts are being run by the Scottish Executive.

Basically if you are not aware they are freaky adverts with a young baby and a parent and music comes on and the baby starts dancing and so does the parent, along with the "first 3 years of your childs life are the most important so communicate with them"

There are also radio adverts talking about reading to your child and talking to them to help them improve their communication skills.

Oh and I was stopped in the street and asked if I thought talking to a child under 3 was a waste of time and did I read to my child?

Now I know they are trying but they are so condesending and my point is that if you HAVE to tell a parent to talk to their child should they be a parent in the first place. Surely all caring parents are doing this anyway and the ones who aren't are not going to be swayed by these adverts?

I just think they ar a pointless waste of money?

Just my musings?

Add message | Report | Contact poster By Sun 08-Nov-09 21:50:06

i don't need to see an HV, someone who has had to drag themselves up and is now a parent with no idea that you need to speak to babies does need some help.

Add message | Report | Contact poster By Sun 08-Nov-09 21:21:46

sweetkitty, HVs will be giving families where they think there might be a problem these checks still. The idea is to concentrate services on families who are considered to need the most support rather than seeing everyone (in Glasgow anyway).

I'm not going to give an opinion as to whether I think this is a good idea or not - I've no idea how robust their criteria are at pinpointing the families who need support - but in principle I do agree with concentrating services (and spending) where they are most needed.

Add message | Report | Contact poster By Sun 08-Nov-09 19:02:29

I think these adverts seem like a good idea in general (cant comment on the actual ad as I havent seen it!).

Most people who feel these adverts dont apply to them will have been brought up in homes where they were talked to, read to etc and so that behaviour is the norm. Alot of people are not and so I would think these ads are aimed at breaking a cycle of behaviour. It is VERY difficult to just LEARN basic parenting if you havent experienced it for yourself and come from a neglectful or an abusive home. Even a little reminder like this may help a mum who is trying her best but with limited knowledge of normal family behaviour and at the very least encourage her to seek help or more information.

Add message | Report | Contact poster By Sun 08-Nov-09 18:09:33

sweetkitty when my kids were little they saw the health visitor at least once a month thats shocking that parents are now left to get on with it.

Add message | Report | Contact poster By Sun 08-Nov-09 18:05:58

I agree that the message needs to be out there but the adverts themselves are so cringeworthy.

When DD1 was born she had a 8 month and a 2 year old developmental check, DD3 gets nothing, if you have a problem you can contact your HV hmm

DD3 is 16 months and has seen the HV twice not including vaccinations when you are in and out.

Maybe bringing back these checks and within them reiterating how important talking and reading to your baby is?

Add message | Report | Contact poster By Sun 08-Nov-09 17:17:42

It's the SNP fiddling while Rome burns.

Add message | Report | Contact poster By Sun 08-Nov-09 09:13:45

Finona, you are saying the government is now in fact the exec utive (top civil servants and departments were included in this) and the SE is now used to mean the MSPs? Is that what you are saying?

And the civil service top bods are now just known as the civil service?

How confiusing is that. I don't understand. And I used to know all about this for a job I once did.

Add message | Report | Contact poster By Sun 08-Nov-09 09:08:29

goodness. I've been googling.

There used to be a scottish government website - all MSP related stuff- and a Scottish eEXecutive website which had much more useful info plus details of the lead civil servants.

And now there is only a scottish government website which isn't as good.

Why did the SNP make it all seem as one?

Add message | Report | Contact poster By Sun 08-Nov-09 00:18:50

are you wendy alexander? wink

Add message | Report | Contact poster By Sun 08-Nov-09 00:06:37

Unfortunately 'stating the bleeding obvious' seems to be necessary to a large proportion of the community....spend money on ads that might make an impact on the vast TV-watching public or spend money on mopping up the social issues created later in life by, for example children whose parents have stuck them in front of a TV for the first 3 years...

Scottish Government isn't MSPs, it's the government, formerly known as the executive.
Scottish executive is what is now called the government.
Civil service is the civil service.
Finally (trying to get as many points in as possible to all those raised earlier) trams fiasco is totally down to Edinburgh City Council...

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to think that the new Scottish adverts about the first 3 years of your childs life are the most important so talk to them are a waste of money?